Saturday, July 10, 2010

why internet marketing


Today I was able to catch up with Gary Key who is a Technical Marketing Manager for ASUS to ask him a few questions about Internet Explorer 9 Platform Preview 3.

James : Thanks for your time Gary. As a Technical Marketing Manager, how have you been involved with the release of Internet Explorer Platform Preview 3?

Gary : It’s really exciting to be involved! ASUS has been providing both mainstream and cutting edge hardware to Microsoft to ensure the best possible user experience with Internet Explorer 9. Not only have we been supplying exciting hardware for testing but we’ve also been providing input and feedback on how to make IE9 perform its absolute best on ASUS products.

James : You said that it’s been exciting being involved with Platform Preview 3. What’s been most exciting for you?

Gary : Here at ASUS we’ve been at the forefront of netbook and notebook innovation by providing the type of CPU and graphical processing power that Internet Explorer 9 thrives on. For example, we shipped the first Intel Atom dual-core with NVIDIA ION powered netbooks, NVIDIA 3D Vision enabled notebooks and one of the first DX11 gaming notebooks powered by ATI’s Mobility Radeon HD 5870 GPU. It’s this type of power that enables IE9 to provide an extremely responsive and interactive user experience on the Web. ASUS’ continued commitment to provide excellent CPU and GPU performance in its mobile products along with Microsoft’s innovative use of hardware acceleration in IE9 will help to create an unlimited possibilities for new Web applications that are both graphically and functionally rich.

James : You mentioned some of your innovative hardware. I’ve had my eye on your U30Jc or UL80Vt notebooks. How will they perform with the latest Platform Preview?

Gary : Thanks to the Intel dual-core processor and discreet graphics performance of the NVIDIA mobile GPU chipset in either notebook the user experience with Internet Explorer 9 will be incredible. In fact, even our AMD based Eee PC 1201T netbook will provide enough graphical and CPU processing power to ensure the user has a terrific web experience with IE9.

James : How about elsewhere in your range? Is there a price point or a particular type of machine I should be looking for?

Gary : We have a vast number of new mobile products launching this summer that are built with Internet Explorer 9 in mind. Everything from our upcoming Eee PC 1215N netbook and slim and light U35Jc notebook to the new 3D capable Republic of Gamers G53 gaming notebook will offer users a rich and interactive internet experience with IE9.

James : So do I need to buy a new notebook or workstation to take advantage of the hardware acceleration in Internet Explorer 9?

Gary : Not at all. We’ve been using discrete graphics and multi-core processors in most of our machines since we started shipping Windows Vista and Windows 7 machines so Internet Explorer 9 will be able to take advantage of that horsepower too. Of course, buying a new shiny notebook with an aluminum body never hurts does it?

James : You’re really trying to talk me into that U30Jc aren’t you? One last thing, what’s your favorite Platform Preview 3 demo on the www.ietestdrive.com site and why?

Gary : That’s a very difficult question to answer. I really do not have a single favorite Internet Explorer Platform Preview 3 demo as they all show how the combination of IE9 and the processing power available in ASUS mobile products will provide a uniquely rich, responsive and interactive Web experience for the user. However, I would have to say during testing that we probably ran the Flickr Explorer demo the most as it truly displayed the power of our current and upcoming mobile products when using IE9.

James : Gary thank you so much for your time.

Gary : It’s been a pleasure.

Toy Story 3 Flashmob: Probably the Most Endearing Marketing Effort You’ll See Today



E3 flash mob flashmob kotaku Toy Story 3 Toy Story 3: The Video Game




These squeeze-toy-alien-headed dancers were part of a clearly rehearsed but well meaning flash mob that materialized at some point during the opening day of E3 to publicize Toy Story 3: The Video Game.  Why did we not hear about this until now?  Allow Kotaku to explain:


Opening day? Let’s see, that puts me at the Sony press conference, cursing at the internet and tapping away at my netbook’s tiny keyboard. Not a fair trade, methinks.



Ok, so this isn’t the most impressive flashmob we’ve ever seen.  (Although teaching all those dance movies can’t have been easy.)  So why did I choose to put it up here?


Could it be because:



  1. It’s still pretty cute and the song is catchy?

  2. Toy Story 3 the movie is pulling a 91% positive rating from Metacritic, and 99% positive from Rotten Tomatoes?

  3. I can’t go see Toy Story 3 until next Friday?


The world may never know.



(via Kotaku.)



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