Survey Development: why internet marketing

In preparation for the 2010 Mashable Awards Gala, we’ve been gathering content related to each of the awards categories to help you, the readers, along in the voting process. The final nominees, as voted by Mashable readers, were announced earlier this month, and voting closed on December 15. Leading up to the gala, which takes place on January 6, 2011 in Las Vegas, we have more great surprises in store for you.

If you’ve already checked out the full list of finalists and the infographic to accompany it, and you’re looking to learn more about each category and the finalists, the following resources will be of interest.

If you haven’t purchased your Mashable Awards Gala tickets yet, what are you waiting for? Do it!

Social Media

The 5 Nominees for “Best Social Media Customer Service” Are… [MASHABLE AWARDS]/> The Mashable Awards announces the five finalists in the “Best Social Media Customer Service” category, supported by BlackBerry.
“Best Social Media Customer Service” Finalists Discuss Their Success /> What makes for great social media customer service? We spoke to the Mashable Awards’ “Best Social Media Service” finalists for the inside scoop.
3 Examples of Stellar Social Media Customer Service [MASHABLE AWARDS]/> Social media customer service has become a combination of troubleshooting, engagement and building community. Some companies are better at it than others.
5 Captivating Personalities From Across the Social Web [MASHABLE AWARDS]/> Whether it was shaping the news, going viral or using the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to connect with fans, several personalities stood out this year for leveraging social media in irresistible ways.
5 Big Brands That Are Rocking the Social Media Space [MASHABLE AWARDS]/> In appreciation of engagement, innovation and longevity, here are five of our top picks for must-follow brands in the social media world.
Top 7 Social Media Services for Small Business [MASHABLE AWARDS]/> While every social platform isn’t fit for all businesses, there are quite a few standout services that can be utilized throughout many industries. Here are out top picks.
5 Superior Social Media Management Tools [MASHABLE AWARDS]/> So many statuses, so little time. Here are five social media management tools that can make your life or your business engagement easier.
5 Game-Changing Social Media Marketing Campaigns [MASHABLE AWARDS]/> Every so often, you come across a marketing campaign so outrageous, it might just change everything. In light of the upcoming Mashable Awards, we’ve highlighted our favs from this year.

Startup/Company

6 Promising New Companies That Emerged in 2010 [MASHABLE AWARDS]/> It’s too early to project if any of these companies will be the next Twitter or Facebook, but as 2010 comes to a close, it’s clear that these six startups had breakout years.
5 Young Entrepreneurs to Watch [MASHABLE AWARDS]/> Here are five young entrepreneurs that are making waves in the startup world and who are poised to cause disruption in multiple markets before their careers are done.
5 Website Designs That Blew Us Away [MASHABLE AWARDS]/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function.
Top 5 Location-Based Services [MASHABLE AWARDS]/> We’ve rounded up what we believe to be the best location-based services in a list that includes predictable names and lesser known upstarts. Check out our top five.
5 Gadgets that Broke New Ground in 2010 [MASHABLE AWARDS]/> The year hasn’t been heavily focused on creating new gadgets, but major hardware revisions has kept technology interesting in 2010.

Web

The 5 Nominees for “Best Internet Meme” Are… [MASHABLE AWARDS]/> The Mashable Awards announces the five finalists in the “Best Internet Meme” category, supported by Dynadot.
Why the 5 “Best Internet Meme” Finalists Went Viral /> What made these memes so popular in 2010? We spoke to some of their creators and other “memeologists” for the inside scoop.
5 of the Best New User Experiences of 2010/> We examine five groundbreaking new UX/UIs from 2010 and discuss how each one expands our expectations of the user experience.
5 Magnificent Memes [MASHABLE AWARDS]/> A favorite meme is a very personal thing — like a perfume, a haircut, a uniquely diagnosed neurosis.
5 Innovative Uses of an API [MASHABLE AWARDS]/> APIs make it possible for developers to use platforms like Facebook to create amazing apps. Here are five apps that are utilizing social APIs in innovative ways.
10 Memorable Viral Videos of 2010 [MASHABLE AWARDS]/> We’ve collected 10 of the most popular, most bizarre and most astounding vids of the year thus far. Which one is your favorite?
5 Experiences that Redefined Online Gaming in 2010 [MASHABLE AWARDS]/> Need to satisfy an itching trigger finger or build the next virtual empire? As part of the upcoming Mashable Awards, we’ve highlighted 5 big trends in the online gaming world.

Mobile

The 5 Nominees for “Best Mobile App” Are… [MASHABLE AWARDS]/> The Mashable Awards announces the five finalists in the “Best Mobile App” category, supported by Mobile Future.
“Best Mobile App” Finalists Discuss Inspiration and the Future /> What makes for a great mobile app? We spoke to the Mashable Awards’ “Best Mobile App” finalists for the inside scoop.
3 Magnificent Mobile Apps That Ruled 2010 [MASHABLE AWARDS]/> We use and review hundreds of mobile apps here at class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable, but these three really blew us away. See why they changed the game this year.
5 Mobile User Experiences That Wowed Us in 2010 [MASHABLE AWARDS]/> In the past 12 months, the line between native apps and web applications for mobile devices has started to blur. Here is our list of five mobile user experiences we loved using in 2010.
5 Groundbreaking Mobile Games That Debuted This Year [MASHABLE AWARDS]/> Each of these games made a noteworthy contribution to the exploding mobile entertainment scene. We recommend giving them all a whirl.
5 Marvelous Mobile Apps for Music Discovery [MASHABLE AWARDS]/> When you’re spending about 65% of your time crammed into someone’s armpit on the subway, it’s all about the mobile music apps that will get you through. Here are our top picks.

Social Good

The 5 Nominees for “Most Influential Social Good Champion” Are… [MASHABLE AWARDS]/> The Mashable Awards announces the five finalists in the “Most Influential Social Good Champion” category, supported by Yahoo!.
What Makes the “Most Influential Social Good Champions” Tick? /> Social good may be an ambiguous term, but one thing is very clear – online giving needs champions to help promote, galvanize, and inspire people to join in the cause.
3 Incredible Social Good Champions [MASHABLE AWARDS]/> These three individuals and their organizations are changing the way that we think of activism.
5 Must-Follow Non-Profits Making a Difference With Social Media [MASHABLE AWARDS]/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010.
9 Creative Social Good Campaigns Worth Recognizing [MASHABLE AWARDS]/> Many causes have leveraged the power of social media in some incredibly creative ways. In connection with the Mashable Awards nominations, we’ve highlighted the standouts.

Let us know which categories and finalists you’re most excited about in the comments below.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands, and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will be hosted by comedian Baratunde Thurston, The Onion’s Director of Digital, and the remix masters, Eclectic Method, will get the crowd in a party mood. The Awards Gala will also include acts and performances from our partner Cirque du Soleil Zumanity.

Date: Thursday, January 6, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 p.m. PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebookclass="blippr-nobr">Facebook, Foursquareclass="blippr-nobr">Foursquare, Meetup, Plancast, Twitterclass="blippr-nobr">Twitter (Hashtag: #MashableAwards)

Thanks to Our Sponsors

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com.

Mashable Awards Online Partner:

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Mashable Awards Gala Premier Partner:

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands includeFord, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford, please visit

I am declaring 2011 the Year of the Online SMB.

For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (Either that or they supply 95% of the jobs but either way, it's pretty impressive.) I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one.

Why do we know them? Because they are regular people trying to make their way in life and live the American Dream of being their own boss etc, etc. They are also the business people who wear so many hats that they don't have time to do half the things they need to do to be successful. They are often local business people who still feel that real relationships (ones that might actually involve an in-person look in the eye and a handshake) are important. They also are told by the Internet industry that they need to be doing all the latest and greatest Internet tricks in order to be truly successful.

This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. They are usually fiercely independent—often to a fault. They frequently represent the best (and the worst) of the American entrepreneurial spirit, and they don't like it when someone calls them stupid, which is what the Internet marketing industry does in not-so-concealed fashion. I would say that most times the people saying these things don't even realize how they sound (which is another problem with the industry but I will not address that here).

As a result, SMBs are not as advanced as the Internet Retailer 500s of the world, but they are poised to take full advantage of Google's play into the local space. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Get the hint?

Google is entering a mammoth struggle for the SMB marketing budgets with the likes of Facebook, Groupon and others. They are so dedicated to this market that they are even staffing real people (that's right, warm bodies with no chips installed) selling to the SMB market.

All these factors lead to my prediction that 2011 will be the Year of the SMB. Not only will there be enough critical mass to see a real impact for many more small businesses, but there will even be an understanding of just how Google and Facebook's Places concepts will allow SMBs to enter the Mobile Age without having to spend tons of money reinventing their Internet wheel. Have you ever seen how good a fully-optimized Google Place Page looks on an iPhone or Android device? It's pretty cool.

Want another reason I am so confident that this is a safe prediction? It's the influx of Android devices (which are optimized for Google service delivery) that are hitting the market at a rate of 300,000 activations per day. It brought me into a completely other phase of the mobile age as I went from BlackBerry user to Droid X user,now using Google's free Navigation service to put Place Page layers over the GPS directions to see where restaurants and services are. I have even discovered new local businesses in my little town because of this device. I honestly thought I knew about every place here but Google proved me wrong.

Suffice it to say that I am bullish on 2011 being the year that the SMB gets into the full swing of the online marketing world. It's exciting to think about because we need more stories about people from more walks of life than the Fortune and Internet Retailer 50s who are having success online. Those stories are old and recycled to death.

I look forward to 2011 being a year of telling the hundreds, even thousands, of success stories that will help SMBs not only to be more successful but to pull this economy out of the ditch it seems to want to remain in.

What are your thoughts on my prediction?

Originally published on Biznology.

bench craft company scam

Tuesday, December 28, 2010

why internet marketing

Social Media

Startup/Company

Web

Mobile

Social Good

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)

Thanks to Our Sponsors

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